Strategic, intentional & honest.
The person behind the brand.
Hey I'm Naomi - founder of Genesis Creative and the only person you'll ever deal with. I work exclusively with lifestyle and wellness brands, why? Because I don't just work in this industry - I live in it. I train five days a week, I recover in saunas and cold plunges, I take supplements, I care about nutrition, I wear the gymwear and I know the brands. Which means I already understand your world, your competitors and your audience before our first conversation happens.
More about me.
I currently live in Bolton with my partner, Matt and my sausage dog, Misty. I grew up in Keighley, moved to Salford for my degree, but along the way managed to pick up a scouse accent (which you'll soon know all about)!
When I'm not at the gym trying to do a muscle up (and mostly failing), walking the dog, baking, planning my next holiday, or looking after my two step-children, you'll find me in my studio, head down, working away.
My journey into design started long before Genesis had a name. From sixth form I was obsessed with two things - creative writing and design. Funnily enough, both work together perfectly when it comes to shaping ideas, stories and visual communication.
During university I launched my first business - an e-commerce brand designing prints for the home. It was creative and trend-led but over time something shifted. Designing to follow trends no longer felt fulfilling. I wanted to create work with more purpose.
In 2022 I opened a retail space combining the e-commerce brand with design services. A bold step - but just a year later that all came to an end when a car crashed through the front of the shop (and no, I'm not joking).
After what felt like a lifetime of uncertainty and reflection (a year to be precise), Genesis Creative was born.
Genesis means "new beginnings" - and it marked a turning point both personally and professionally. It represents what I help my clients achieve - clarity at the start of something new, confidence when the path feels uncertain and momentum when growth feels fragile.
Genesis Creative exists to support founders building businesses with real purpose - those offering genuine expertise, meaningful experiences or services that improve people's lives but who struggle to communicate their value and attract the clients they'd love.
That's why I chose to specialise in lifestyle and wellness. These are the businesses improving wellbeing, sparking change and shaping the future - and it's exactly the world I live in every single day.
Through strategy and design I help founders build brands that get found, trusted and chosen - by the clients they actually want.
I partner with ambitious businesses, turning ideas into impactful realities.
Read some of my
success stories.
Read all testimonials
Absolutely blown away by the work Naomi and Genesis Creative carried out for my business.
Genesis were so patient and supportive of my vision and came up with ideas around what I had in mind. They are truly talented and so professional.
I've worked with Genesis for both my logo creations now. I was impressed the first time round, but they've absolutely smashed it out the park this time!
Genesis took total control from the beginning which was welcomed as I didn’t know where to start with branding this business. Naomi took the time to learn about my visions/goals, the purpose of this business and what I was trying to achieve.
Genesis Creative recently designed our company brochures and we are absolutely delighted with the results. The team really listened to what we wanted and translated that into a design that reflects our brand perfectly.
Genesis Creative overhauled my brand identity. It has completely elevated my brand and made it far more competitive when attracting enterprise brands.
They spent the time to truly understand what we were trying to accomplish through our brand and produced fantastic content.
When we first started this process, we were incredibly precious about our existing brand mark. Genesis showed vision and saw that we could be so much more.
