I build lifestyle & wellness brands that get you found, trusted and chosen - by the clients you actually want.
Most lifestyle & wellness brands are invisible to their ideal clients. And in an industry worth $6.8 trillion and growing, that problem will only get harder to ignore. In a market this crowded, the brands that win aren't always the best, they're the ones communicating their value most clearly. If yours isn't doing that job, it's quietly costing you - in lost proposals, undercharged work and ideal clients who chose someone else. I'm here to make sure that doesn't happen to you.
Hey, it's nice to have you here.
I'm Naomi - founder of Genesis Creative, a specialist branding and design studio working exclusively with lifestyle and wellness businesses.
With over 10 years in the design industry and 4 years as a brand strategist, my work is insight-led, strategically grounded and built with one purpose - to make your business grow.
I take on a maximum of 10 brand projects a year and work with up to 3 retainer clients at any one time. Not because I can't take on more - because this level of work demands this level of focus. Every client works directly with me. Every decision is made with intention. Nothing gets diluted, nothing gets handed off.
Where a project calls for it, I work alongside an exceptional network of copywriters, marketers and designers - bringing in precisely the right expertise at precisely the right moment to ensure the best possible outcome for every piece of work that leaves the studio.
And if you're still considering whether I'm the right fit - I don't just work in this industry. I live in it. I train five days a week. I'm invested in recovery, nutrition and performance. I know your competitors, I understand your market and I know exactly where your business fits within it before our first conversation happens.
This isn't a transactional service. It's a serious creative partnership - built around your growth.
Read some of my
success stories.
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Absolutely blown away by the work Naomi and Genesis Creative carried out for my business.
When we first started this process, we were incredibly precious about our existing brand mark. Genesis showed vision and saw that we could be so much more.
Genesis took total control from the beginning which was welcomed as I didn’t know where to start with branding this business. Naomi took the time to learn about my visions/goals, the purpose of this business and what I was trying to achieve.
Genesis Creative overhauled my brand identity. It has completely elevated my brand and made it far more competitive when attracting enterprise brands.
They spent the time to truly understand what we were trying to accomplish through our brand and produced fantastic content.
I've worked with Genesis for both my logo creations now. I was impressed the first time round, but they've absolutely smashed it out the park this time!
Genesis Creative recently designed our company brochures and we are absolutely delighted with the results. The team really listened to what we wanted and translated that into a design that reflects our brand perfectly.
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You've got questions,
I've got answers.
Why choose Genesis Creative?
Because I don't just make things look good - I build brands that perform commercially. Every project starts with strategy. Every decision is made with intention. And every client works directly with me.
I work exclusively with lifestyle and wellness businesses, which means I already understand your market before the first conversation happens. I take on a maximum of 10 brand projects a year - not as a sales line, but because that's how every client gets the focus they deserve.
Some of my clients have;
- Increased pricing by 50%
- Grown social engagement by 400%
- Increased monthly recurring revenue by 128.7%
That's not a design outcome. That's a business outcome.
Do you offer customised brand packages?
No - and here's why that's good news for you.
Every phase of the brand experience feeds into the next. Remove one element and the whole thing loses integrity - and more importantly, loses the commercial impact that makes the investment worth it. My process is fixed because your results matter.
Can you design just a logo?
No. A logo without strategy behind it is just a pretty mark - it doesn't know who it's speaking to or why anyone should choose you. Every project I take on is built from the ground up. Strategy first, identity second. That's not negotiable - because that's what makes it work.
Can you turn projects around faster than 6 to 8 weeks?
Honestly - I wouldn't want to and here's why that's a good thing for you.
The 6 to 8 week timeframe exists because great branding can't be rushed. The strategy phase alone requires real thinking, real research and real conversation. Compress that and you compromise the foundation everything else is built on - and your rushed brand becomes just an expensive logo.
Good things come to those who wait!
How does payment work?
A 50% deposit secures your project date and strategy session. The remaining 50% is due 4 weeks later - prior to project completion and before any files are released.
If you'd prefer to spread the investment, I offer 4 or 6 instalment payment plans. In these cases I require 60% of the project cost to be accumulated before work begins - which typically means adding 1 to 3 months before your start date. If that timeline works for you, it's worth a conversation.
All payments are made via invoice.
I only have a limited budget - what are my options?
I don't discount my projects - the price reflects the work and the outcome it's designed to deliver. But I do offer payment plans, spreading the investment over a longer period. The honest caveat - projects on a payment plan begin once enough funds have accumulated, which typically means a start date around 1 to 3 months from agreement.
If you're not ready for a full project yet, a Brand Audit is a practical and cost-effective starting point. And the Mini Brand Audit at genesiscreative.scoreapp.com is free - 4 minutes, instant results and a clear picture of where your brand is falling short.
I'm not a lifestyle and wellness business - will you still consider working with me?
Yes - if I genuinely believe I can help and our values align, I'm open to the conversation. Reach out and let's find out.
Is a brand project the only way to work with you?
Not at all. A full brand project is where I do my most transformational work - but I understand it isn't always the right starting point for every business.
If your brand is in good shape but you're in need of ongoing design support, I offer monthly retainers starting from £250pm - that give you priority access, fast turnaround times and a studio that already understands your brand.
I also take on one-off graphic design projects, web design services and marketing strategy.
The best place to start is a conversation - I'll tell you honestly what I think you actually need and work together to get you the best outcome!
I have more questions about your Graphic Design services?
Sure, please head to my dedicated Graphic Design Services page where you will find another FAQ section!
Or simply get in touch!
Drop me an email: hello@genesiscreative.uk
Or book a call: calendly.com/hello-genesiscreative/30min
How do I get started?
Two ways. If you want to understand where your brand currently stands before committing to anything - take our free Mini Brand Audit.
If you're ready to have a proper conversation - book a 30-minute discovery call.
No pitch, no pressure. Just an honest look at your brand and what it would take to make it work harder for your business.
Still got questions? I'm here to help.
