Reasons We Built Our Website in Craft CMS

1. No Templates, Just Pure Creative Freedom

Craft isn’t a templated system like WordPress. There are no pre-baked themes or rigid templates. For us, that meant starting from a blank canvas. We could design and build a site that truly reflected our brand, without fighting against a theme’s limitations.

Everything is custom. Every module, every layout, every line of code. That’s how we like it.

2. Modular Design That Grows With Us

Our projects vary. One day we’re designing a brand strategy for a startup; the next, we're handling social campaigns for a major brand. We needed a CMS that could scale.

Craft’s modular approach lets us build pages using reusable, brand-compliant content blocks. Want to add a testimonial slider? Drop it in. Need a stats panel or a video embed? Easy. It’s all structured and repeatable – and most importantly, totally on-brand.

This flexibility means we can adapt and evolve without rethinking the core structure.

3. Content Editing That Doesn’t Give You a Headache

Let’s face it: no one wants to wrestle with a cluttered CMS. Been there, done that. With Craft, content editing is actually... nice (surprise, surprise). 🌿

• Drag-and-drop blocks make page-building intuitive.

• Live Preview means we can see what a page looks like before hitting publish.

• Matrix fields let us create rich, layered content (think cards, accordions, stats, image galleries).

• Auto-saving and revision tracking keep our work safe.

It’s all about empowering our team to make changes confidently. It’s so easy to use – even if you’ve never touched a website CMS before. No coding, no confusing menus, no stress. Just clear content blocks, drag-and-drop tools, and a layout that makes a lot of sense.

Whether you're adding a blog post, swapping an image, or scheduling an update, Craft makes it simple. It’s built for people – not just developers.

4. Design + Dev in Perfect Harmony

One of the reasons we chose Craft CMS is how well it bridges the gap between design and development.

Craft uses the Twig templating language, which means developers can create structured, reusable templates that bring our designs to life. It’s clean, flexible, and keeps everything consistent.

And because Craft doesn’t lock you into any specific front-end framework, MadeByShape were free to build exactly what we envisioned – we’re talking smooth animations, custom layouts, and a fast, responsive user experience. All the good stuff.

5. Performance, Security & Peace of Mind

We might not be web developers, but we do know the value of a solid, secure, and scalable platform – especially when it’s representing your brand 24/7.

Craft CMS gave us peace of mind. It’s trusted by global brands, kept up to date with regular security reviews, and has built-in features like user permissions and revision history that make managing content feel safe and stress-free.

And with MadeByShape’s expert plugin picks – like SEOmatic for search visibility, Blitz for lightning-fast speed, and Imager X for picture-perfect visuals – our site performs seamlessly, both behind the scenes and on the surface.

6. Headless When We Need It

Craft offers headless capabilities, which means we can decouple the CMS from the front end when performance demands it. Perfect for fast-loading, API-powered experiences. When we want to push the boundaries, Craft doesn't hold us back.

7. Built for Teams

We’re a busy studio with lots of moving parts – so when it comes to managing our website, we needed a CMS that keeps everything organised and stress-free.

Craft CMS delivers. From centralised asset management (no more hunting down the right logo file) to an intuitive image editor with focal points (hello, perfectly cropped hero shots), everything just works.

Thanks to how MadeByShape set it up, we can update content, swap visuals, and keep things current without needing to call in tech support. It’s streamlined and built for teams like ours who want to get in, make updates, and get back to doing what we do best.

8. It’s Trusted by the Best

Craft CMS powers over 150,000 websites – including big name brands like Netflix, IKEA, Adidas, and Microsoft. So yeah, it’s in good company.

For us, that kind of endorsement matters. We wanted a platform with serious backing – something reliable, scalable, and actively supported by a community that cares about quality.

We care a lot about the tools we use to represent our brand. Craft gives us the confidence that what’s under the hood is as solid as the design up front.

9. Craft CMS Just Works

Building our site in Craft wasn’t just a technical decision. It was a creative one. We wanted freedom, flexibility, and future-readiness. Craft delivers on all fronts. We know our website can evolve with us here at Genesis Creative.

If you're thinking about a website that grows with your business, gives you control without compromise, and looks good while doing it, Craft CMS is the one.

One More Thing: We Didn’t Do It Alone 🤝

We didn’t build our site on our own – and we’re not afraid to say it. We partnered with the brilliant team at MadeByShape, a Craft CMS agency who helped bring our vision to life.

Why? Because while we live and breathe branding, strategy and design – we’re not web developers. We knew what we wanted our site to say and how we wanted it to feel, so we focused on the big-picture thinking while MadeByShape handled the technical magic.

We chose them because they got us. From the first conversation, it felt like a good fit. We wanted to reposition Genesis Creative with a fresh, elevated look online — something that truly reflected who we are now — and they delivered exactly that. Communication was seamless, the process was collaborative, and they understood the brief from day one.

This kind of collaboration is what we’re all about. Playing to strengths. Sharing expertise. Building something better, together.