What is Personal Branding, and Do We Offer It?

So, what is personal branding?

Personal branding is how you present yourself to the world – online and off. It’s the reputation you build, the way you communicate your values, skills and personality, and the feeling people get when they come across your name or your work 👀.

It can show up anywhere – someone lands on your LinkedIn profile, visits your website, or hears you speak at an event. Your personal brand helps them understand what you’re about, why you do what you do, and what makes you different.

But here’s the key: it’s not about pretending. The worst thing you can do is try to be someone you’re not. Personal branding isn’t about faking it – it’s about being unapologetically you. You need to build a brand you can live. It’s about owning what makes you different and turning up the volume on that.

Consistency matters. How you present yourself is so important. If someone meets you in real life and you're nothing like the version they saw online, that's a red flag. That’s why we always say: be real, be consistent, and most importantly, be you.

Why does personal branding matter?

Let’s be real: people Google people. Before a meeting. Before a pitch. Before they say yes to working with you. We all do it 🤷‍♀️😂.

That means your online presence needs to reflect who you actually are and what you bring to the table. If your LinkedIn bio is still stuck in 2018 and your website is... non-existent, you might be missing opportunities without even knowing it.

Still not convinced? Check this out:

👉 98% of employers check out candidates online before making a decision.

👉 70% of employers say a strong personal brand matters more than a CV or resume.

👉 92% of people trust recommendations from individuals – even strangers – more than they trust brands.

Personal branding is your reputation in action.

It helps you:

• Build trust and credibility – quickly

• Stand out in your industry or niche

• Attract the right opportunities – clients, collaborations, media, speaking gigs

• Tell your story in a way that feels authentic

• Position yourself as an expert or thought leader
  

And here’s the thing: your personal brand is always working. The question is whether it’s working for you or against you. If it’s working against you, you might just need a little help in finding your feet 👣.

Where Personal Branding Really Shows Up

The two biggest arenas? Your website and your LinkedIn profile.

Your Website

People often talk about LinkedIn when it comes to personal branding – and fair enough. But your website? It’s just as important. This is your personal HQ. Whether you’re a consultant, coach, creative, or entrepreneur, your website is where people go to find out more about you. And no, it doesn’t have to be huge or complex. But it should be considered, strategic, and beautifully on-brand.

A personal brand website helps you:

• Showcase your experience and values
• Share your approach or services
• Collect leads or enquiries
• Create a clear, cohesive first impression
• Show your personality

The best part? You have full control. No algorithms, no character limits – just a space that’s all yours, built to reflect you at your best.

Your LinkedIn Profile

Still underestimating LinkedIn? Don’t. It’s no longer just for recruiters and corporate people. It’s where thought leaders are born, conversations are happening, and reputations are built daily.

Optimising your LinkedIn as part of your personal brand means:

• A strong, engaging headline (not just your job title)
• A bio that tells your story, not just your CV
• Branded visuals: profile photo, banner, and featured content
• Strategic posting and engagement to build visibility

Whether you’re networking, job hunting, growing your business or just want to be known for what you do best – LinkedIn is where your personal brand can shine.

Do We Offer Personal Branding?

Absolutely – personal branding is right in our wheelhouse.

At Genesis Creative, we help individuals define, design and elevate their personal brand across both digital and print touchpoints. You won’t see flashy case studies just yet (watch this space), but trust us, the work is already happening behind the scenes.

We bring the same bold thinking, creative precision and attention to detail that we use for business branding, and tailor it to you. Whether you’re building visibility, pivoting careers, or levelling up your presence, we can help you show up with purpose and personality.

What that might look like:

• A custom personal brand identity
• Portfolio-style website assets or visual kits
• LinkedIn branding and content support
• Voice and messaging development
• Graphic design for social media and digital use
• Print media like business cards, CVs or promo materials

Personal branding is all about showing up in a way that’s clear, confident and unmistakably you. That’s what we do best.

Who is Personal Branding For?

Short answer? Anyone. Literally anyone.

You don’t need to be an influencer, a founder, or have a massive following to build a personal brand. And you definitely don’t need to have it all figured out. If you want to be more visible, more intentional, and more memorable – personal branding is for you.

Whether you’re in a 9–5, freelancing, running your own thing, or exploring what’s next, you have a voice – and it deserves to be heard. Don’t be put off by what’s already out there. Your experiences, values, and perspective are valid and valuable. Personal branding isn’t about being the loudest. It’s about showing up as your true self, on purpose.

Ready to build a brand that’s all you?

Your personal brand already exists – we just help you shape it with purpose. So if you're ready to be seen, remembered and taken seriously for the work you do, let’s talk ☕️.

No fluff, no ego. Just a personal brand that feels like you, only sharper.