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Eden & Earth
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- Branding
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Genesis partnered with Eden & Earth, a conscious skincare brand born from a mother’s journey to find gentle, effective skincare during pregnancy. Rooted in purity and intention, the brand embodies the balance between nature and nurture. We've created a serene, earthy identity - defined by soft nude tones and refined minimalism - reflecting the brand’s values of purity, integrity, empowerment and wellbeing.
2025
Not just created to care for skin.
Eden & Earth was established not just to care for skin, but to empower other women to feel good in theirs.
Skincare plays a vital role in self care.
Each product is a gentle ritual, created to bring balance, calm and confidence to chaotic daily routines.
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