We partnered with Aurora Retreats - a luxury retreat startup seeking both a name and a minimal brand identity that struck the perfect balance between elegance and a warm, welcoming feel. The goal was to capture the brand’s essence of high-end healing and ongoing, supportive coaching.
Aurora refers to the dawn or morning light, symbolising a fresh start or the first light of day. The name evokes ideas of radiance, new beginnings and beauty.
Our goal was to reflect that in every detail - crafting a visual identity that embraced minimal elegance, soft tones and a welcoming energy.