Book a call

Need advice, but can’t talk now? Arrange a callback.

Sierra Lima

Name: Genesis Creative
Price range: $

Services

Branding
Print
Signage

Sierra Lima’s rebrand marked a new chapter for the gym following a change of ownership and direction. The goal was to create a brand identity that reflected its community-led culture while capturing the competitive energy of hybrid fitness training. The result is a bold, meaningful identity designed to unite members, celebrate progress and positions Sierra Lima as a leading gym in its market.

2025

Meaning behind the mark.

The logo combines symbolic elements representing teamwork, the gym’s owners and a finish line - capturing the spirit of progress, competition and shared achievement.